People turn to Isthmus for information.
Statistical Data: Readership Survey
- An amazing 84% of Isthmus readers have been reading the paper for over 3 years.
- They stay with Isthmus because it's compact, well-written and nice to look at.
- 77% of Isthmus readers always pick up their paper before the weekend.
- 67% look at their copy of Isthmus more than once; many refer back to it several times.
- Isthmus readers respond to the ads: In a six-month period, 87% of readers have visited a restaurant, club or other entertainment event based on an ad in Isthmus. 67% of readers have called or visited an Isthmus advertiser one or more times; more than 57% made a purchase.