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Friday, January 30, 2015 |  Madison, WI: 24.0° F  Partly Cloudy

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People turn to Isthmus for information.

  • An amazing 84% of Isthmus readers have been reading the paper for over 3 years.
  • They stay with Isthmus because it's compact, well-written and nice to look at.
  • 77% of Isthmus readers always pick up their paper before the weekend.
  • 67% look at their copy of Isthmus more than once; many refer back to it several times.
  • Isthmus readers respond to the ads: In a six-month period, 87% of readers have visited a restaurant, club or other entertainment event based on an ad in Isthmus. 67% of readers have called or visited an Isthmus advertiser one or more times; more than 57% made a purchase.
Statistical Data: Readership Survey


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Isthmus is not only respected in the Madison-area, but also on the national circuit.
Madison alternative newsweekly readers are trend-setters and trend-spreaders.
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