Scott McDonell's campaign website is now live.
McDonell's longtime friend Mike Basford is the likely architect of the site, given Basford's past experience in the software business. It's about as snazzy as a county executive campaign site can be, and as expected, it is equipped with links to Twitter and Facebook accounts.
He could use some improvement on the Twitter front -- he only has 12 followers now. That number could be greatly improved by simply updating and linking more --a lesson it took me a while to learn. The Facebook presence is much better, with 335 fans already. Opponent Joe Parisi is behind, with only 124.
Interaction on social media networks should be a priority for any candidate for local office. Especially in the context of a spring race that many supporters may forget to participate in, Facebook and Twitter are great ways to stay in touch with fans and keep them engaged and interested in the race.
And it's even a good way to win new supporters. What better way to win a supporter than to retweet his/her twittery? "Wow, this guy running for a position I've never heard of likes what I said about snow plowing -- sounds like my kind of guy!"