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Thursday, August 28, 2014 |  Madison, WI: 66.0° F  Overcast
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Madison Snaps: March 30, 2007
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Ride inside Dejope!
Credit:Kristian Knutsen

Today's image is titled "Ride inside Dejope!" and was photographed by Kristian Knutsen.

This image shows a Madison Metro bus sporting a brand new full wrap advertisement, as seen circling the northern corner of the Capitol Square on Thursday morning. It is one of two buses covered with the bow-to-stern ads; this one sports a pitch for Dejope Gaming, while the other seeks to sell Einstein Wireless. Both were unveiled by Metro Transit General Manager Chuck Kamp and the manager for Adams Outdoor Advertising (which won the contract with the city) on the morning of Tuesday, Mar. 27. There are a total of 15 buses in Metro slated for the full wrap advertising program.

How much revenue will this new program generate for the city. As described in the fiscal note attached to the city's resolution approving the contract:

Fiscal Note: This contract will provide for guaranteed revenue of up to $825,000, a 40% revenue sharing formula (which applies to revenue in excess of the minimum guarantee), and $225,000 in media trade for a minimum value of up to $1,050,000* over a three-year period during which full wraps may be sold and evaluated, and with a single option to extend the contract for a three-year period with additional guaranteed revenue. The additional guaranteed revenue will vary, depending on whether or not full wraps may continue to be sold. It is anticipated that in 2007 revenues under this contract will yield an estimated $250,000 to Metro Transit, as compared to $380,000 included in the 2007 Metro Transit Adopted Operating Budget. Therefore, the Metro Transit 2007 budget may fall short in this revenue category by an estimated $130,000.

There is a larger version of the photo in the gallery at right.

This is the latest entry of Madison Snaps: photos of Madison-area events and locations. The Isthmus group photo pool is the primary source for Madison Snaps, which are published here with the permission of individual contributors. If you are interested in having your photo eligible for Madison Snaps, please respond to the posting on the Flickr group page, or send a message. There is no compensation for Madison Snaps photos, which are to the respective photographers.

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