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Saturday, August 2, 2014 |  Madison, WI: 57.0° F  Fog/Mist
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Out-of-sorts? Have a cup of Cranky Coffee from Fort Atkinson
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Right now there's one place you can buy Jennifer Limmex's Cranky Coffee: Sunday mornings at the Northside Farmers Market. Limmex is, plain and simple, a coffee lover. Growing up in Spring Green, she used to drive all the way into Madison to drink decent coffee.

Now a recent grad of UW-Whitewater, she bought a pre-owned roaster in St. Louis and rented a space in Fort Atkinson, where she roasts the beans in small batches. She started selling July 11 of this year, and now features two coffees, Sumatra Mandheling and Ethiopian.

"My main motivation is to provide awesome coffee for people who need a kick in the butt in the morning," Limmex says. "Bad coffee equals angry people."

Small batch roasters or micro-roasters are a growing segment the coffee business nationwide, described as the "next wave in top-notch coffee."

Limmex is fond of offbeat promotions (sing her a song for $1 off a pound of beans, or show her a photo of a monkey wearing clothes -- the "coupons" vary) and in all seems cheerful for someone whose company is named "cranky." But perhaps it's worth noting she works with her ex-boyfriend, who imports the beans. "So far so good," Limmex says philosophically. What's important is that "people are loving the coffee."

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