I finally tried this last Friday, coming across a sixer at the new Steve's. I had one prior to going to the hockey game, and though I slightly rushed through it I thought it OK. I wasn't blown away - my expectations were probably too high and I ended up momentarily disappointed.
It was the second bottle after the game that was really enjoyable. I had time to let it warm up a little in the glass and the flavor of the coffee really came out. I completely reversed my earlier mild disappointment and I would put this squarely in the "get again" column. I don't think any "coffee beer" could ever be considered a favorite of mine but I would recommend it to most anyone.