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Live Like You Mean It....

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Live Like You Mean It....

Postby fisticuffs » Tue Mar 17, 2009 4:45 pm

http://news.yahoo.com/s/ap/20090317/ap_ ... _wisconsin

Meh. God it never fails to blow me away how much money it takes to come up with a lame ass slogan. Can we Forons come up with something better?

Wisconsin: Drink Like You Mean It.
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Re: Live Like You Mean It....

Postby Bigote » Tue Mar 17, 2009 4:53 pm

Growing up in another part of the Midwest, it was a badge of honor for seniors at my high school to slap an "Escape to Wisconsin" sticker on their bumper, showing they had visited and taken advantage of the lower drinking age. The only place this new slogan deserves to be slapped, however, is upside the head....
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Re: Live Like You Mean It....

Postby ilikebeans » Tue Mar 17, 2009 5:17 pm

$50,000 for the slogan, silhouette of some jackass cartwheeling, and the tree-like font. Sheesh. Actually, I wouldn't be surprised if buying the font for office use on letterhead, etc., is extra.

Now I'm sure all of this money funded at least a few rejected drafts of other designs. But this, this, is the winner?

Image

My suggestion-- pay the guy who made this one a few bucks and call it a day:

Image
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Re: Live Like You Mean It....

Postby Violet_Skye » Tue Mar 17, 2009 6:09 pm

ilikebeans wrote:$50,000 for the slogan, silhouette of some jackass cartwheeling, and the tree-like font....this, this, is the winner?

Image



I don't know what is making me laugh harder right now, your critique or the logo itself...thanks for the laugh either way! (Is this seriously our new tourism logo???)
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Re: Live Like You Mean It....

Postby snoqueen » Tue Mar 17, 2009 6:14 pm

I think the whole point of a slogan should be saying something about your state that does not apply (or applies less) to any of the other 49 states. "Live like you mean it" fails that test fer sure.

In that spirit, here is my suggestion:

Wisconsin --
halfway between Illinois and Minnesota

We are, you know. In more ways than one.
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Re: Live Like You Mean It....

Postby Bwis53 » Tue Mar 17, 2009 6:20 pm

If you wanted to discourage Illini, you could try:

Wisconsin, where life is mean.

Having lived in Northern Illinois, three different times, my feeling was always, escape!

I suppose: Wisconsin, hey der!, would be too low brow...
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Re: Live Like You Mean It....

Postby mrak » Tue Mar 17, 2009 7:06 pm

ilikebeans wrote:My suggestion-- pay the guy who made this one a few bucks and call it a day:

Image

Or license "Wisconsin? I hear it's a real party state!" from David Lynch.
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Re: Live Like You Mean It....

Postby white_rabbit » Tue Mar 17, 2009 7:23 pm

"Wisconsin, the cheese grips up the beer shits."
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Re: Live Like You Mean It....

Postby ilikebeans » Tue Mar 17, 2009 7:47 pm

A friend of mine reminded me of a past issue the Department of Tourism had with new state branding efforts:

http://www.channel3000.com/entertainmen ... etail.html

Btw, hot damn, the previous image I posted is already positioned for merchandising!

http://shop.cafepress.com/design/4438241

(No, not my design, nor do I know who did it. If it was me, I would have made thongs available.)
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Re: Live Like You Mean It....

Postby psycho » Tue Mar 17, 2009 8:02 pm

So they conducted a thorough search to see who else was using the slogan, I think not ... oh wait, that's what the state did. This original, unique slogan is used by motivational speakers, several self-help books, a Baccardi ad campaign, a song by Perry and the Poor Boys (to name just a few that turn up with a quick Google search), but my favorite has to be the Salmon Nation http://www.sectionz.info/ISSUE_4/content.html.
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Re: Live Like You Mean It....

Postby cxl01 » Wed Mar 18, 2009 12:47 am

Bigote wrote:Growing up in another part of the Midwest, it was a badge of honor for seniors at my high school to slap an "Escape to Wisconsin" sticker on their bumper, showing they had visited and taken advantage of the lower drinking age. The only place this new slogan deserves to be slapped, however, is upside the head....

Don't forget the many parodies of that "Escape to Wisconsin" sticker. Pott's Inn in Cross Plains had an "Escape to Pott's Inn" sticker. Which was inevitably shortened by some people to say "Escape to Pot".
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Re: Live Like You Mean It....

Postby Ned Flounders » Wed Mar 18, 2009 6:57 am

snoqueen wrote:I think the whole point of a slogan should be saying something about your state that does not apply (or applies less) to any of the other 49 states. "Live like you mean it" fails that test fer sure.


I see the point, but my guess is that few state slogans meet that test.

The previous slogan was, apparently, "Life's So Good." (How many of us knew that? I sure didn't.) I'd say "Live Like You Mean It" is a step up from that, but it's kind of a low bar!

Actually, call me corny but I do kind of like "Live Like You Mean It" and I even like the logo. :oops:

Okay, upon further investigation (thanks, Wikipedia), I see that state slogans tend to be a bit of a mixed bag. Some are entirely generic:
    Share The Wonder
    Beyond Your Dreams, Within Your Reach
    The Natural State
    Find Yourself Here
    Full of Surprises
    Right Here. Right Now.
    Life Changing
    Worth A Visit, Worth A Lifetime
    Seize the Day Off
    Make It Yours
    Feels Like Coming Home
(and lots more).

A few do reference something specific to their state:
    The Grand Canyon State
    Enter a Higher State [Colorado ... a slogan that could be misinterpreted]
    Sunshine State [Florida]
    Restart Your Engines [Indiana]
    Great Potatoes. Tasty Destinations. [Idaho ... um, okay]

Looking over the list of all state slogans really makes one cynical about the whole thing, though. How about "Wisconsin: We Don't Need A Stupid Slogan, Thanks"?
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Re: Live Like You Mean It....

Postby Shipley » Wed Mar 18, 2009 7:17 am

Image
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Re: Live Like You Mean It....

Postby Mean Scenester » Wed Mar 18, 2009 8:17 am

Yeah, that logo is horrible, but if you flip it upside down it looks like a guy trying to keep the state name from crushing him, accompanied by an sinister alien message ...

Image

... which is kind of cool.

Wisconsin: Ti neam uoy ekil evil!

Sure it's gibberish, but it's still an improvement. Plus you get "evil" in there which makes us sound badass.

Personally, I like "Wisconsin: Gateway to the U.P."
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Re: Live Like You Mean It....

Postby surroundedbyreality » Wed Mar 18, 2009 9:22 am

I've always liked this one "Wisconsin: Just below Superior"
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