Just when I thought this new state branding effort couldn't get more ridiculous, a new report
is saying that, in reality, we didn't spend $50k on this project-- it was more like five times
The state Department of Tourism spent $251,306 to create the “Live Like You Mean It” slogan and logo when costs like research and branding for the platform are figured in, about five times more than initially estimated, according to records obtained by WisBusiness.com affiliate site WisPolitics.com.
Oh, sorry, did I type "ridiculous"? Butter-fingers. I meant to type INFURIATING.
Let's review, shall we? The state spent the equivalent value of an average house in Madison on "gathering input on what makes Wisconsin attractive to consumers, preparing presentations on that feedback to various stakeholders in the state's tourism industry and identifying groups to target with the new brand," and this
is the steaming pile they agreed on:
Oh, and the motto is currently also being used for a dozen other promotions, one of which is Bacardi rum. Yet the Dept. of Tourism web site
touts itself at the "home of original thinking."
So... how many Dept. of Tourism employees are going to be on Doyle's chopping block?