Tourism does not have merely an economic significance in Kerala. It has wider social implications too. While planning for future development, it will be worthwhile to consider the social aspects of tourism. In Kerala holiday packages have now brought the international tourist and also the domestic traveler to every nook and corner of the state.
The twentieth century has witnessed rapid economic development in several countries, particularly in Europe and North America. Economic development is reflected in increasing wages and declining hours of work. It is envisaged that within a short period of time, particularly due to automation, the hours of work would be reduced at least by 25 to 30 percent.
The remittances from abroad have mostly fuelled the economy in Kerala since the last 3 decades. A typical malayalee is a hard-working person outside his state and does not want to slog it out in his own home town. But even in such a situation, tourism is a sunrise industry in the state. This is due to the fact that this state is blessed by a salubrious climate that has little variation through the various seasons.
The advent of the Information Technology (IT) industry into the state has led to significant changes. Never before has the state witnessed such changes in its social structure and that too within a short period of time. The prominent IT firms offer significant incentives to their work force to unwind at the prominent tourist resorts hitherto frequented only by the international tourist.
The outlook of the common man towards the traditional customs and lifestyles has also changed. In earlier times, very few people actually saved money for a holiday. But there is a significant increase in the number of people saving money to spend it in various tourist centers during their holidays. If the present trend continues, then even the remittances from the tourist season earned from the international tourist will be rather miniscule. During the off season, the prominent resorts now offer significant discounts to attract the domestic tourist.