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Friday, February 27, 2015 |  Madison, WI: 3.0° F  Fair
The Paper
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Savoir Adore: Our Nature

Tide's ad people knew what they were doing when they tapped Savoir Adore for their latest laundry detergent spot, which featured the Brooklyn duo's cover of Men Without Hats' "Pop Goes the World." Paul Hammer and Deidre Muro play light, effervescent pop unstained by torment. On their third full-length release, ear-catching songs sail forward thanks to pristine production.

Savoir Adore started as a 48-hour songwriting experiment. Five years later, their music still lives in that magic world of possibility, but it's a little more polished. Songs like "Loveliest Creature" capture the beauty of the natural world but float above it, never getting socks dirty.

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