You have a client you've talked with on the phone but don't know much about. Jock? Gardener? Recovering Beanie Baby collector? No clue. The view at Fresco will ease that first awkward face-to-face conversation. It doesn't hurt that the drinks are good too.
This is a spot with a "wow" factor, and the attractive museum space makes for a memorable meeting, whether you click with your client or not. Hey, even if things don't go smoothly, you've still had a martini looking out over beautiful Madison. After two more martinis you realize you're going to run your company someday. You own this city. You decide to ask for a raise and run for mayor.