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Wednesday, August 20, 2014 |  Madison, WI: 63.0° F  A Few Clouds
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Goodstock names its chosen 14
Knupp & Watson's annual marketing fest selects non-profit beneficiaries

Knupp & Watson has announced the 14 non-profit agencies that will benefit from the local marketing and public relations firm's third annual Goodstock event. Billed as "24 Hours of Love and Advertising," the yearly pro-bono exercise marshals K&W's staff and resources to the service of advertising, branding and related initiatives on behalf of the selected entities.

This year's marathon is scheduled for 3 p.m. on June 7 through 3 p.m. on June 8 at the firm's Old Middleton Road offices.

Based on criteria ranging from 501(c)(3) non-profit status to need, K&W selected the following 14 beneficiaries:

  • 100 Black Men of Madison, Inc.
  • 1000 Friends of Wisconsin
  • Aldo Leopold Nature Center
  • Friends of the Performing Arts Center in Middleton
  • K.E.Y.S. (Keeping Everyone You Know Safe)
  • Madison Patient Safety Collaborative (Meriter Hospital)
  • Nia's Love for Life Sickle Cell Foundation Inc.
  • Porchlight, Inc.
  • The Wisconsin Women's Network
  • UW Madison Hoofers Riding Club
  • VSA arts of Wisconsin
  • Warner Park Youth Football
  • Wexford Ridge Neighborhood Center/Lussier Community
  • Wisconsin Head Start Association

In addition to advertising and branding campaigns and strategies, services rendered will include seminars on topics including public relations, fund-raising and direct-mail campaigns.

Last year's Goodstock generated marketing goods and services estimated at $350,000 in value.

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