While the most recent numbers show that the circulation of daily newspapers plunged 7% from the year before, Madison's sole remaining city daily, the Wisconsin State Journal, is holding its own.
As of March 31, 2009, according to preliminary figures released by the Audit Bureau of Circulation, the State Journal's total paid circulation stood at 96,927 Monday through Friday, and 133,731 on Sunday. The Sunday total is down from 138,277 the year before. But daily circulation is actually up about 9,000 papers over March 2008, thanks to subscribers gained when the jointly owned Capital Times
Moreover, the State Journal's March 31 daily totals are down just 85 papers from six months ago, in September 2008. Day to day, it's doing okay.