EVENT DETAILS |
Dan Ariely
Words
Wisconsin Union Directorate's Distinguished Lecture Series continues with the behavioral economist & author
When: 11/10/09 @ 7:30pm
Cost: Free, but tickets required
Call: 262-2216
Web: www.union.wisc.edu/DLS
Email:
lectureseries@union.wisc.edu
More Information:
November 10, 2009
Dan Ariely
Behavioral Economist and Best-Selling Author
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and visiting Professor at the MIT Media Lab. A behavioral economist, Ariely’s research shows that we all succumb to irrationality in situations where rational thought is expected. He is an expert on how people actually act — and why they act — in all kinds of business and economic environments, and what this means for business innovation, strategy, marketing and pricing. Ariely wrote the new best-selling book, Predictably Irrational: The Hidden Forces That Shape Our Decisions (HarperCollins), currently on the New York Times best-seller list. His work has also been featured in a variety of media including the New York Times, Wall Street Journal, the Washington Post, the Boston Globe, Business 2.0, Scientific American, Science, CNN, NPR, and he was interviewed for ABC’s 20/20.
Tickets are free and available at the Theater Box Office; remaining tickets will be available at 7:20 on Sunday evening.
This free event is sponsored by the Wisconsin Union Directorate Distinguished Lecture Series and co-sponsored by Chadbourne Residential College.
For more information about this event, contact Reid Tice, 262-2216, reidtice@gmail.com or visit www.union.wisc.edu/DLS.
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