Russ Feingold, the Democratic U.S. Senator running for another term, begins his ad with a sunset over Lake Michigan and gentle guitar music. "When I look at Lake Michigan," Feingold says, standing on the shore, "I see a resource that Wisconsin needs to protect for future generations."
Feingold contrasts his stand against drilling in the Great Lakes with that of Republican opponent Ron Johnson, who's "willing to hand over the Great Lakes to the oil companies, threatening Wisconsin's economy and a way of life for generations of Wisconsin families." Presumably, Johnson would put a stop to that gentle guitar music, too -- maybe not such a bad thing.
"Just Say No" shows a cartoon of an ugly black blotch -- the BP oil spill, one assumes -- rising from the Gulf of Mexico to land gruesomely on Wisconsin. After the ad aired, Johnson vehemently denied that he supported drilling in the Great Lakes. Still, it's good to know that, should Feingold win another term, he'll fend off the roving black blotches from down south. Those things are scary.
Isthmus TV critic Dean Robbins will assess candidate commercials throughout the 2010 fall elections. Read more reviews of political campaign spots.