Although life coaching, which has been around since at least the early 1990s, has a touchy-feely reputation, the profession is growing. According to a 2012 study commissioned by the International Coach Federation, there are approximately 47,500 professional coaches worldwide, with the industry taking in nearly $2 billion annually. Individuals are hiring coaches to help with everything from improving time and task management to navigating a career change.
Isthmus contributor Jeff Buchanan reported on the growth of life coaching as a service and how a UW-Madison program is developing the profession in the January 8 issue, and discussed his story with WORT producer Dylan Brogan on that day's edition of In Our Backyard.
Listen to the interview.